"Great Flood Brewing Announces New Production Brewery."

Great Flood is adding a production brewery (below), and I wish them nothing but the best. I don't get over there as often as I should, and hope to remedy this, because I've enjoyed the beers I've had when there.

However, now that I'm a free agent untethered from my moorings, I'll be honest.

Every time I see a press release from any brewery near or far, announcing a production ramp-up and a commensurate boost in output, and earnestly promising to have beer on store shelves throughout the area quite soon ... well, I think to myself:

"Guys, I hope you have a big ass pot of money. You're going to need it."

There are hundreds of brands out there, and while there are more "craft" beers in stores and on tap than ever before, there is less and less thoughtfulness behind how they come to land in those places. It is a constant, incessant, random spin of the wheel, both by consumers and retailers, and especially by bar managers at restaurants.

Eateries tend to have an absolutely firm idea of their food, wine and spirits, but most beer lists I see are without any organizing principle at all. It's as though the names were pulled from a spinning bingo number basket. Also, commitments to localism/regionalism in sourcing seldom extend past the swinging doors to the kitchen, with notable exceptions like the Crescent Hill Craft House.

I'm not trying to be a pessimist. All I'm saying is that if you're Great Flood, you may get only one chance to get it right, straight out of the gate. I'm pulling for you to do it.

Burned children; we shun the fire, you know.

Great Flood Brewing Announces New Production Brewery at LouisvilleBeer.com

Great Flood Brewing Company, located in the Upper Highlands, announced today (on their 2-Year Anniversary) that they are finalizing plans to open a new 13,000 square foot production brewery in Shelby Park/Germantown by the end of 2016. The new facility will increase their brewing capacity 10-fold and will allow for local distribution of their beers on draft and in cans. The new facility will also eventually feature a tasting room and event space. Their brewery and taproom in the Highlands will remain open and will continue to produce small batches.

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Brief update on the new Great Flood and Donum Dei breweries, via WDRB.

Louisville's FOX affiliate gives some love to two new local breweries, open soon: Great Flood in Louisville, and Donum Dei in New Albany (off Grant Line Rd and near NABC's original location).

Two new craft breweries to open in Louisville, New Albany, by Bill Francis (WDRB TV)

NABC's David Pierce has been mentoring Great Flood as they brew opening batches, and if Rick Otey needs anything from us as he gets closer to small business fulfillment ... just ask.

More new craft breweries than this numbers-challenged drunkard can count.

Read about all the breweries coming to Louisville and environs.

Craft beer industry has room to grow in Louisville area, by David A. Mann (Business First)

Well, read part of it; my complimentary media subscription apparently hasn't been processed. The "by the numbers" list is instructive.

Now, read about all the breweries coming to Indianapolis ...

Explosive growth of craft breweries may saturate Indy's beer market, by Chris Sikich (IndyStar)

... assuming you have articles remaining behind THAT paywall. Jesus, this used to be easy (see "complimentary" preceding). Next, contemplate the possibility of saturation. Optimist or pessimist? Back here in Louisville, Great Flood Brewing looks to be next.

Great Flood Set To Open Floodgates, Begin Brewing 'This Week' (Eater Louisville)

You're lucky to be in Louisville, guys. Here in Floyd County, the health department already would be planning a SWAT infiltration to guard against any possibility of fun -- as they may be doing as Rick Otey gets Donum Dei nearer to fruition. He'd get more done if he didn't spend so much time at Gravity Head ... but the list isn't finished yet.

From Bridles to Beer: Leather craftsman Ralph Quillin is opening Paris brewery, by Liane Crossley (Kyforward)

Paris is a few miles northeast of Lexington, and I can only hope that quite soon, other Kentucky towns named for place in Europe get their own breweries: Verona, Florence, Newcastle, Sligo, Warsaw and maybe even Versailles.