Meanwhile, remember this image.
Wikipedia provides the background:
Lazar Markovich Lissitzky, better known as El Lissitzky, was a Russian artist, designer, photographer, typographer, polemicist and architect. He was an important figure of the Russian avant garde, helping develop suprematism with his mentor, Kazimir Malevich, and designing numerous exhibition displays and propaganda works for the former Soviet Union. His work greatly influenced the Bauhaus and constructivist movements, and he experimented with production techniques and stylistic devices that would go on to dominate 20th century graphic design.
What does this have to do with beer? Maybe nothing, but there'll be a quiz at a later date.
