The PC: Mitch Steele at Rich O’s in 1998 – Part Two.

Mitch Steele at Rich O’s in 1998 – Part One (Published on February 24)

This tale has been relayed here before, but it's been almost eight years, so a reprise at LouisvilleBeer.com seemed merited. Surely Mitch Steele's visit to the Public House is one of the most memorable stories of our first decade in operation.

Mitch Steele at Rich O’s in 1998 – Part Two

Yesterday in “Mitch Steele at Rich O’s in 1998 – Part One,” I explored the background of Mitch’s visit to New Albany on November 8, 1998. Following is the entire, unexpurgated summary of the evening, as published in #99/100 of the FOSSILS newsletter, Walking the Dog.

“Mitch Steele: A great guy doesn’t make a great multi-national corporation.”

It shouldn’t be a problem.

There would be plenty of time before the FOSSILS meeting began to run over to Bluegrass Brewing Company with Syd and Cory Lewison. Our guest speaker, Mitch Steele of Anheuser-Busch, had said he would be there, and it would be a good chance to get to know him better in a more relaxed setting.

The PC: Mitch Steele at Rich O’s in 1998 – Part One.

This tale has been relayed here before, but it's been almost eight years, so a reprise at LouisvilleBeer.com seemed merited. Surely Mitch Steele's visit to the Public House is one of the most memorable stories of our first decade in operation.

Part Two will be posted tomorrow.

Mitch Steele at Rich O’s in 1998 – Part One
Long ago and far away – roughly 1996, according to my increasingly unreliable memory – Anheuser-Busch dipped its bloated toe into mockrobrewing for the very first time, releasing a line called American Originals, and subsequently expanding its Michelob division to include a wheat beer, among others.

All of them eventually sank like the Titanic ...