On Friday, March 2, tornadoes swept through areas just north of us and caused loss of life and much physical devastation. The following day, NABC put jars on the bars at both locations and asked for tornado relief donations. We recommended dedicating a dollar for every beer, and said we'd match the total contributed at the end of the day.
After much deliberation, it was our management decision that short-term relief needs were being amply met, and we'd direct the donations to the school in Henryville, which absorbed a direct hit from the storms.
Small town schools are the soul of their community, which often never recovers from consolidations. It is my firm belief that for the town of Henryville to rebuild, it must retain its school. I asked my friend Shawn Turner, a teacher at Henryville Elementary who lost her classroom, where the money might be best spent, and her response was Adopt-A-Classroom. That's good enough for NABC.
In addition to customer donations, our friends in Dayton, Ohio also took up a collection, and their check was added to the proceeds. Including our match, the amount we sent to Adopt-A-Classroom came to $2051.00 ... and if you'll see in the screenshot above, OfficeMax is matching this donation, which means that a dollar per craft beer in the jar will be worth $4,102 toward restoring Henryville's schools.
On behalf of NABC, thanks to everyone who helped and donated.
Showing posts with label March 2012 tornadoes. Show all posts
Showing posts with label March 2012 tornadoes. Show all posts
Wednesday, March 21, 2012
Saturday, March 03, 2012
Progressive Pints unite for tornado damage relief.
The long and the short of it is this: Yesterday's tornadoes ravaged areas very near to us. The city of New Albany already had designated today as a civic celebration of the Sherman Minton Bridge's return, and everyone I've heard from agrees that it's the ideal opportunity to bounce back the karma to those who are in need of assistance. Grand gestures aren't necessary, just some common sense.
I'm sure there'll be much information circulating today via social media as to what various entities will be doing, so I'll restrict my comments here to NABC. We'll have jars out at both locations today for tornado relief donations. I recommend dedicating a dollar for every beer; toss a greenback into the bucket, and at the end of the day, NABC will match the total. It's simple, easy and to the point. Proceeds will go to relief agencies to be named; we'll consider the several choices (Red Cross, Salvation Army, Henryville High School) and decide where to transmit the monies raised.
In short, don't just drink today - think, too. Thanks for doing so.
I'm sure there'll be much information circulating today via social media as to what various entities will be doing, so I'll restrict my comments here to NABC. We'll have jars out at both locations today for tornado relief donations. I recommend dedicating a dollar for every beer; toss a greenback into the bucket, and at the end of the day, NABC will match the total. It's simple, easy and to the point. Proceeds will go to relief agencies to be named; we'll consider the several choices (Red Cross, Salvation Army, Henryville High School) and decide where to transmit the monies raised.
In short, don't just drink today - think, too. Thanks for doing so.
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