Why limit bottle opener implants to rugby players?

You'll just have to watch the video to find out how. What offends me isn't the stereotyping about rugby players and their missing teeth, but the fact that when you locate Cerveza Salta web site, there's an age verification function.

I really hate that, most recently here.

Beer Company Replaces Rugby Players’ Missing Teeth With Implants That Can Open Bottles at Digital Synopsis

Ogilvy Argentina has come up with a crazy campaign for Salta beer. Rugby players who lost their teeth on the field can now get implants for free. But Salta wanted to make it even more special for these brave athletes who gave everything for their team. They developed a unique dental implant, a specially designed tooth that can open beer bottles.