Sunday, March 15, 2015

"Bud Light’s U.S. sales alone would lodge it firmly within the Fortune 500."

I usually ignore click bait, but perspective is a very good practice.

These Are The 20 Most Popular Beers In America Right Now (Food Beast)

Big Beer is a big business in America. Total annual sales stand around $100 billion. Craft Beers, as defined by the Brewer’s Association, are booming, yet still only account for around 15% of the beer sold in America. On a volume basis, craft beer’s share of the market is about half of that, due to its premium pricing. So what’s America drinking? A whole lot of light beer, most of which is made by a handful of monstrous macro brewers. America’s most popular beer is Bud Light – by a couple billion dollars. Yes, Bud Light’s U.S. sales alone would lodge it firmly within the Fortune 500.

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