Loathing of prohibitionists comes first, and only then print magazine ads for booze.

I was under the impression that the real problem in our current electronic age was the abject refusal of Young America to pay the slightest bit of attention to magazines and print media of all types.

Not only that, but I was under the impression that this condition is why we must go to ridiculous lengths to appease prohibitionist fatwah issuers by requiring age verification on beer websites, which in a land brimming over with cowardice and stupidity might be the single dumbest bureaucratic requirement yet invented.

Now I'm told that not only does youth still voraciously consume print, but it is being unduly influenced by what it sees in the pages of magazines seldom opened.

Does the world of corporate alcohol vending seek to influence future choices of youth? Of course. Is this any different than it ever was? Of course not.

Tempest, meet teapot. I'm no friend of bloated multinational business, but one needs to maintain healthy priorities, among them a balanced hatred of prohibitionists.

Are America’s biggest alcohol brands targeting the country’s underage youth?, by Roberto A. Ferdman (Washington Post)

Underage drinkers — those between the ages of 18 and 20, most specifically — are more heavily exposed to printed alcohol advertisements than any other age group, according to a new study. And it's America's biggest booze companies that could be to blame. The makers of Bud Light, Smirnoff Vodka, Coors Light, Absolut Vodka and a number of other popular drinks were among those whose advertisements were most heavily exposed to the underage drinkers.