For every brewing Schlafly, there is an opposite and equal reaction(ary) Schlafly.

As a prelude to tomorrow's Gravity Head tap takeover by Schlafly (the beer), here's the back story on an unusual trademark dispute. Because I'm old, and well remember Phyllis Schlafly's presence on the conservative political stage back during the 1980s, none of this comes as any surprise to me.

Meanwhile, by contrast, the last time I saw Tom "brewery owner" Schlafly some years back, he was wearing a replica St. Louis Browns ball cap.

Now THAT's class, at least in my book.

SCHLAFLY Trademark Dispute: A Family Affair at The Trademark Bar

It's rare to see a trademark opposition proceeding where the opposing party is a family member of the applicant. And it is unlikely that there had ever been one where the opposer was the applicant's 89 year-old aunt. Until recently, that is, when The Saint Louis Brewery's application for the mark SCHLAFLY was opposed by Phyllis Schlafly, the aunt of the brewery's co-founder, Tom Schlafly. For good measure, two of Phyllis Schlafly's sons opposed the application as well ...