Wednesday, February 05, 2014

Fare thee well, Blue Point; may the multinational brewing assassins at AB InBev stuff your gills full of cash.

If you can find anything remotely craft-like in the following paragraph, if nothing else it at least proves you are fluent in modern multinational corporate-speak.

Congratulations for that ability, and kudos to Trojan Blue Point for cashing in. Maybe Blue Point and Goose Island can do a collaboration brewed in Leuven.

Wouldn't that be something. It could be called Two Zombies in Belgium.

Anheuser-Busch InBev to acquire Blue Point Brewing Company (Beer Pulse)

... “As we welcome Blue Point into the Anheuser-Busch family of brands, we look forward to working with Mark and Peter to accelerate the growth of the Blue Point portfolio and expand to new markets, while preserving the heritage and innovation of the brands,” said Luiz Edmond, CEO of Anheuser-Busch. “With Anheuser-Busch’s strong beer credentials, we share a commitment to offering high-quality beers that excite consumers. Blue Point brands have a strong following and even more potential.”

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