Someone said to me: Help me get it straight.
I said sure.
He asked, so who makes Stella?
AB InBev, I replied.
What about Bud Light?
That’d be AB InBev, too.
And Goose Island?
I looked at him with compassion.
Give it to me straight, he said.
AB InBev.
Thanks, that’s what I thought.
It was as though a great burden had been lifted. He took a drink.
Now, can you tell me about economic localization?
Sure. It’s the antidote to narcissism …
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