Thursday, May 16, 2013

If you can find where the Charlotte Knights play, there's craft beer there.


I might stop here, with a brewer featured at a ballpark, throwing out the first pitch at a minor league baseball game.

Trying to imagine such a scene taking place at Louisville Slugger Philistine Field?

You'll just hurt your brain, because it's well night inconceivable.

The Louisville Bats are finishing a series against the Charlotte Knights down South. Charlotte is the Triple-A affiliate of the Chicago White Sox. Bizarrely, the team does not play in Charlotte. It doesn't even play in North Carolina. For the full story, I recommend the essay at Ballpark and Brews: "Charlotte, NC (Knights Stadium and NoDa Brewing Co.)"

So, what are the craft beer options at Charlotte's home park in South Carolina? How do they compare with the perennially disappointing macro-mania fixation in Louisville? My verdict after cursory Internetz research: Thumbs partially up.*

According to the article at Ballpark and Brews, there are several local and regional craft beers available at the ballpark. The piece also mentions the availability of Redhook and Widmer ... er, craft or crafty? I'd opt for the genuine, undoubted craft brewers. At least they're there.

Importantly, yet again we see a locale comfortable with the proposition that mega and micro are not mutually exclusive, happily grasping the existence of demand for craft beer among the customer base -- a statistical certainty that neither the mercenary Bats nor others in Louisville's own craft brewing community seem able to bring themselves to concede.

Entertaining all the fans who come to a game by offering genuine choice?

It may or may not be ideal, but Fort Mill/Charlotte/Asheville/Whatever appears to have gotten it. Have you attended Charlotte Knights games? Let me know how it works there as we continue to build a case for proper, genuine, locally-brewed craft beer at Louisville Slugger Field.

* The standard disclaimer, to be considered any time one cannot actually be there to see things up close and personal, pertains to the bastardization of the "craft" concept by multinational, industrial brewers. Absent qualification, it remains likely that "craft" in many PR-speak contexts probably includes beers that are "crafty" (i.e., mockrobrews like Shock Top and zombie crafts such as Goose Island), and not locally-brewed craft beer.

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Previously: 

Craft beer at Lehigh Valley IronPigs baseball games.

Buffalo Bisons, Coca Cola Field, and local craft beer access.

Indianapolis Indians, Victory Field and a merciful end to "don't ask, don't tell" in local craft beer access.


Toledo Mud Hens view locally brewed craft beer as positive enticement. Imagine that.

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