The Beer War on American Soil, by Wolf Richter
Disclosure: I love beer. Particularly certain kinds of what the industry calls craft beer. I’m a sucker for a good IPA, or an amber, or a pale ale. For special occasions, there is the expensive stuff. If I’m traveling, I try to discover local brews. And the first swig is one of the simplest great pleasures in life. But for now, I’ll stick to the numbers. And they’re morose for the US beer industry. Yet there is an astonishing exception: craft brewers.
The simple pleasures of beering locally. I'm older now, and simple beer pleasures are the most meaningful to me. They tend to be encountered locally. It is my aim to get unplugged and explore some of them, slowly and thoughtfully. I'd tell you where it's leading, except that I've no idea ... and that's the whole point of the journey: To find out.
Saturday, March 31, 2012
Great reading: "The Beer War on American Soil."
Thanks to BC for the link.
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