Big Flats 1901 Lager, now floor-stacked at a Walgreen's near you.

My friend M warned me about the advent of Big Flats 1901 Lager, which is the new Walgreen's house beer brand. The breathtaking price point of $2.99 for six "beers" seemingly is reinforced by floor stacking next to Mountain Dew and Pepsi, both soft drinks costing consumers roughly the same as the beer.

As I suffer from flashbacks pertaining to the Kroger Cost Cutter beer of olden times, permit me to note that Big Flats is brewed in Rochester, New York, meaning it's a Genessee contract brew. Here's a random review, which will have to suffice until I muster the courage to buy a sixer and sample it.