Back in the mid-1990’s, when Anheuser-Busch resolved to violently poach Budweiser Budvar from the citizenry of the Czech Republic as a means of “resolving” the century-old trademark dispute between the American industrial alcopop monolith and the traditional Czech craft beer maker, several enterprising journalists traveled into Bohemia with units of American Budweiser in tow.
Impromptu taste tests were organized with local beer drinkers, and unsuprisingly, the verdict was rather abysmal for the brewing philistines from St. Louis. I’ll always remember one man’s response when asked to pass judgment on Budweiser:
Not fit for humans to drink, but ideal as pet shampoo.
How incredibly appropriate that the bloated megabrewery – it’s impossible to make these things up – now will be delving into cosmetics.
Anheuser-Busch launches skin balancing water worldwide, by Simon Pitman (Beverage Daily; 21/08/2007).
Global drinks company Anheuser-Busch has launched a new line of bottled water that will be marketed as an integral part of any skin care regime in a bid to make a side-step into the ever-growing skin care market.
It's always been anything but the beer for A-B, so what's next?
Embalming fluid?
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