Showing posts with label doing things the right way. Show all posts
Showing posts with label doing things the right way. Show all posts

Wednesday, October 19, 2011

Doing things the right way. Is it possible?

It's the sort of depressing experience everyone endures on occasion. During the course of a meal at one of our favorite local eateries, I was told NABC Beak's Best was on draft, and ordered one. I was served NABC Tafel. On the ticket, I was charged for NABC Elector.

I'm saving the worst for last: The bartender decided to hang an orange slice on the glass.

Earlier that day, I'd ordered a draft Guinness at another local establishment, and it was brought to me in one of those Sam Adams foo-foo receptacles.

There's no need to embarrass anyone, since in both cases the problem was the same: A brand new, and obviously under-trained, bartender. Simply stated, these experiences point to something that can make or break all of us, namely that if the first line of contact with customers hasn't a clue, neither do any of us.

I've confided to readers that for the past couple of years, the stress and strain of Bank Street's start-up have mightily impacted my schedule of education. I keep looking for the magic bullet, which would enable me to do everything at once: Shill for my own company, but also shill for craft beer in general; educate about NABC beers but also about craft beer in general; and, in short, come up with a presentation that covers all these bases.

Maybe that orange slice finally has showed me the way forward. Maybe the basics of beer education must re-commence, beginning with our own staffers, and then radiating outward from our home base, into the surrounding areas.

I'm working on it. Beer outreach ... not "reaching out," but evangelizing for a purpose. This sounds promising.